In these financially difficult times many contractors are trying to gain and keep their profit margins by cutting back on advertising. For the successful home contractor it is a must to understand the importance of advertising during tough times. With your competition cutting back on advertising now is actually the best time to advertise. Many homeowners are spending less money on gas and are very concerned about the value of their home. When home prices decline, it is more important than ever to do anything they can to keep the value price of their home high.
There are so many ways to get your message to the customer and you must take advantage of as many as you can.
The internet is now the primary source that customers go to find any service provider. Studies have shown that over 80% of all those looking for a home contractor turn to the internet to find one. Having and maintaining your own website in these times of financial insecurity. If you are not on the list of home contractor’s in your local area you will lose valuable customers to those who are on the internet.
History has proven that the absolute best way to improve your business is to have excellent referrals. If you provide quality work to your homeowners, they will pass the word on to your friends and relatives who will pass it on to their friends and relatives. What you are doing is to provide a steady stream of work for your company.
Offering promotions in your ads is also a good way to snag customers. In these tough economic times all consumers are looking for a good deal. By providing an incentive to customers you will get more people interested in your service. That is why you have to understand the importance of advertising during tough times.